What are tags and why do I want to have them?

Modified on Mon, 20 Apr, 2020 at 7:35 PM

Tags are built around the common attributes that Powr of You members share. Based on your connected data and answers to profile questions, your profile will be tagged along with people who share your interests and preferences. There are tags for all kinds of people: ‘Parent’, 'Lives in London',‘Owns a Dog’, ‘Main shopping decision-maker’. There’s even a tag for people who ‘Don’t have any pets’.


So what’s the point of all these tags?

Tags are useful because they allow brands to connect directly with people who care about their products and consider their products or service relevant. The more comprehensive your profile is, the more tags you can be in. Being in the right tags means you’ll receive more earning opportunities that are tailored to you – so you’re bound to enjoy them even more!

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